Sirha Rio Announces growth for its second edition

25/05/2016 | Fonte: GPHR

• Bocuse d'Or and Coupe du Monde de la Pâtisserie will have participants from all Brazilian regions.

• Thomas Troisgros will be leading Bocuse d'Or Brazil. The contest will count on Normand Laprise in the jury.

• The Brazilian version of the world's largest gastronomy, food service and hospitality trade show takes place from 4 to 6 October at Riocentro. 270 exhibitors and brands plus an audience of 12,000 people are expected to participate.


Sirha Rio, the international event for food service and hospitality professionals in Brazil, produced by Fagga | GL events Exhibitions, announces its second edition in Rio de Janeiro with novelties.

The first one is regarding the location: its growth took the event to Riocentro, convention center in Barra da Tijuca, where it will take place from 4 to 6 October, 2016. There will be the newest releases in the food service industry, gastronomic contests with international recognition, Brazilian and foreign renowned chefs, lectures and other events.


The haute cuisine and pâtisserie contests which take place during Sirha - Bocuse d'Or and Coupe du Monde de la Pâtisserie - will now have regional selections, with at least one participant from each region of the country. The news was a way to honor the Brazilian cuisine as diversified.

For Bocuse d'Or, the young chef from Rio de Janeiro Thomas Troisgros comes on the scene, who takes over the technical presidency of the contest, alongside Laurent Suaudeau. The French Canadian chef Normand Laprise comes to give even more weight to the jury.

"When Laurent asked me to participate in this project, I readily accepted.

It's an honor. We are on a mission to stir the youth of Brazilian cuisine", says Thomas.

Coupe du Monde de La Patisserie has the French chef  Philippe Brye and the Brazilian chef Flávia Quaresma as technical presidents, who expect even more innovations and creativity among desserts and chocolate and sugar sculptures this year.

Chef Claude Troisgros is the President of Sirha Rio.

Fagga | GL events Exhibitions expects to grow by 60% in the exhibition area, 30% in attendance if compared to the first edition, totaling 270 exhibiting brands and 12,000 visitors for the three days. In 2015, 170 exhibitors and brands plus an audience of 9,436 people were present.

The event will feature the exhibitors’ area, the contests, the auditorium - which will have Mesa ao Vivo in the program, an "editorial reality show" by Prazeres da Mesa magazine – in addition to other seminars and the animation area.

Vânia Tavares, Director of Fagga | GL events Exhibitions, believes that, in such a big event, the exhibitors' satisfaction is measured through the volume of deals made along the show: "We are glad to be able to promote a 100% business to business event, mainly due to the quality of the audience we are expecting. It's an opportunity for those who are focused on the market and genuinely interested in following the trends of the segment".

Bocuse d'Or and Coupe du Monde de la Pâtisserie - Brazil among the best in the world

In this regional selection, each contest will have eight candidates. Out of these, four will be chosen for the national selection in the next edition of the event. Candidate application will start in June through

Philipe Brye and Flávia Quaresma lead the candidates of Coupe du Monde de la Pâtisserie, who will compete in the chocolate and sugar categories (four candidates in each category). The contest will take place on the first day of Sirha Rio, 4 October.


"It is very important for the pâtisserie market to count on a competition of this size in Brazil. Our goal is to lead this part of gastronomy to an artistic category. We are taking slow steps, but we are on the right way", says Flavia Quaresma.

At Bocuse d'Or, Thomas Troisgros comes to bring youthfulness and integrate the Brazilian chefs in the contest, alongside Laurent Suaudeau. An awesome jury will evaluate the eight candidates, including an international chef: the French Canadian Normand Laprise. The competing chefs will cook on the second day of the event, 5 October.

Last year's winners are in the world final in Lyon 2017

Three young Brazilian chefs revealed during the first edition of Sirha Rio are taking great steps in their international careers. Giovanna Grossi, 24, was the winner of the national stage of Bocuse d’Or. From that point on, she obtained the first place in the continental selection, which took place during Sirha Mexico in February this year, alongside nine other Latin American countries. In chef Gastón Acurio's words, President of the jury, Giovanna was chosen "for her beautiful work". She will be the first Brazilian woman in the world finals of the contest, where she will compete with other 23 countries in Sirha Lyon 2017. She's totally focused on the contest, being prepared by the chef and mentor Laurent Suaudeau.

However Abner Ivan and Marcone Calazans trace similar paths, but they are dedicated to sweets. Both of them competed in different categories in the national stage of Coupe du Monde de la Pâtisserie. Abner was the winner in the chocolate category, and Marcone in sugar. Together, they competed in the continental selection, as well as in Sirha Mexico. And now they are going to the world finals at Sirha Lyon 2017, with Fernando Oliveira, the new team member, who is specialized in ice sculptures.

Mesa ao Vivo

The largest enogastronomy event in the country, Mesa ao Vivo, is part of Sirha Rio and it will be held on 4 and 5 October. Created 12 years ago by Prazeres da Mesa magazine, it is structured as an "editorial reality show".

The audience — consisting of gastronomy students, chefs, sommeliers, administrators of micro, small and big businesses of gastronomic products and owners of bars and restaurants — will work on the production of an issue of Prazeres da Mesa magazine, taking part in classes and tasting sessions, which will be the subjects of the magazine issue. The participants will see producers, reporters and photographers of the magazine team in action, working from a magazine office assembled on site.


Small Brazilian Producers Area

Sebrae, Sirha's master sponsor, once again will have a special area to highlight the wealth of small producers. Great success in the first edition, it will be another opportunity to find rare and exclusive products from different regions of the country. Sebrae has selected 15 states and seeks to raise awareness of the importance of organic and sustainable foods, currently a very important subject worldwide.

Institutions involved

Sirha Rio has the support of major industry associations of gastronomy and hospitality. Among them are SINDRIO (Union of Hotels, Bars and Restaurants), CNC (National Trade Confederation for Goods, Services and Tourism), ABIH (Brazilian Association of the Hotel Industry), ABRACOHR (Brazilian Association of Buyers for Hotels and Restaurants), ABS (Brazilian Association of Sommeliers), ABRASEL (Brazilian Association of Bars and Restaurants).

About Sirha

Sirha is today the benchmark event in the gastronomy and hospitality sector in Europe and around the world, gathering about 189,000 industry professionals and 3,045 exhibitors and international brands in the French city, Lyon, every two years. Since its launch in 1983, it has dedicated to bring solutions and inspiration, and to present and discuss trends with professionals on the market who are designing the future of the food industry.

As part of its international development, after Sirha Geneva, Sirha Budapest, Sirha Istanbul and Sirha Mexico, Sirha Rio was launched, the first event of such size to be held in Brazil. In 2016, it will have its second edition, from 4 to 6 October, at Riocentro.

GL events group, world leader in the events industry, is responsible for bringing Sirha to Brazil through its local branch, Fagga.

In 2015 in Lyon, Sirha had the presence of over 19,000 chefs, in a 130,000 m² pavilion, with 3,045 exhibitors and brands and more than 189,000 professional visitors from all over the world. The next edition will take place from 24 to 27 January 2017.

About Riocentro

Riocentro this year has one more pavilion that will become an amphitheater with unprecedented architecture in Rio de Janeiro. With 7,200 m² and a 15-meter ceiling height, the amphitheater is ready to host up to 10,000 people. Initially built for the Olympic boxing competition, the new space is an important legacy of the games, which will be integrated to Pavilion 5 and Grand Mercure Riocentro hotel, providing a new venue for the city. Prepared to house sports competitions, as well as cultural events, concerts and congresses, the amphitheater will be able to host various event formats, given its versatility.

Riocentro, with more than 500,000 m², of which approximately 98,000 m² of built-up area, it also offers haute cuisine options at Grand Mercure Riocentro - with the restaurants Brisa Restô, which serves international cuisine on the first floor, and Í Bistrô, lead by chef Morena Leite, on the rooftop.

Riocentro complex has Riocentro Studios, which has a modern studio infrastructure, suitable for audiovisual recordings; and Riocentro Offices, a set of offices that has a Colégio QI school branch and is also going to have a fitness center in 2016. Among the amenities, the convention center has a heliport and a car park for 7,000 vehicles.

Managed by the French group GL events since 2006, Riocentro has received investments of R$ 450 million (Brazilian currency) for transforming the space into this great complex. Every area has been modernized, refurbished, air-conditioned and equipped to meet every demand of events and business.

About Grand Mercure Rio de Janeiro

Inaugurated in June 2015, Hotel Grand Mercure Rio de Janeiro, located in Riocentro, is an investment by GL events in Brazil, branch of the French multinational GL events. The hotel came to become a benchmark in the hotel market in hospitality and comfort, according to the international standard of Accor hotel chain. With a five-star service, the hotel was built in Riocentro, the most complete Latin American convention center, with the goal of making it more complete and welcoming for those who participate in trade shows and events in the pavilions, in addition to meeting the growing demand in local tourism and especially business tourism.

The architectural design is signed by the French Jean Michel Wilmotte, whose portfolio has great projects such as Palais de la Mutualité in Paris, Allianz Riviera in Nice (France) and Nuova Gestione Sportiva, Ferrari's new building in Maranello-Fiorano (Italy). One of its unique features is the location. The hotel is close to the best beaches in the area (Barra, Recreio, Grumari, etc.), to the neighborhood of Jacarepaguá, to the expressway Linha Amarela and to the future Olympic Park, being one of the best options in the hotel sector during the Olympics and Paralympics in 2016.